Account Opening  
  Overview  
  Next Steps  
  Digital Displays  
  Overview  
  Case Study  
  Next Steps  
  Web Properties  
  Overview  
  Case Study  
  Next Steps  
  CU Tools
  Brochure Builder  
  Overview  
  Case Study  
  next steps  
  Online Loan Application  
  Overview  
  Case Study  
  Next Steps  
  Calculators  
  Overview  
  Case Study  
  Next Steps  
  Lead Management  
  Overview  
  Case Study  
  Next Steps  
  Newsletter  
  Overview  
  Next Steps  
  Marketing
  Social Marketing  
  Overview  
  Case Study  
  Next Steps  
  Coordinated Campaigns  
  Overview  
  Next Steps  
  About Us
  Coordinated Campaign Downloads  
  Careers  
  Our Principles and our Fees  
  Our Team  
  MACU Platinum Sponsor  
  Contact Us  
  Privacy Policy

About Us

We're not what we used to be
In fact, we're even better. That's because we've shifted our focus and created a brand new division.  We call it CU Marketing. And it's 100% dedicated to Credit Unions.  

Becoming CU Marketing
As Webtech, which continues to thrive as an interactive marketing agency, we were given the opportunity to grow some very satisfying relationships with Credit Unions. As those business relationships evolved into partnerships and we were introduced to other Credit Unions seeking support with their marketing efforts, we realized a few things:

  • we really liked Credit Unions
  • we really liked their philosophy of putting people first
  • we really understood what made them tick
  • we really wanted to help them succeed
  • it was time to place a whole new focus on helping them grow

We call that whole new focus CU Marketing. And it is 100% dedicated to helping our Credit Union partners grow their membership. It's still Webtech, still the same solid team, blue-sky creative thinking and unwavering integrity. But CU Marketing is just for Credit Unions. We like it that way.

Credit Union Marketing Partners
As CU Marketing, we don't just work with Credit Unions. We become partners in extending brands, messages and services in a way that helps them to grow. While we provide leadership in best online practices, we also give our Credit Union partners the leeway, respect and control they need to get the job done and get it done right.

What We Won't Do
Every Credit Union is different. It's essential that their brands and marketing messages reflect that. That's why we won't work with canned design, over-used slogans and pre-written copy. It just doesn't make sense in the short or long-term to guide our partners down a path that's not really theirs. Some agencies will try to sell you canned products. We're not one of them.

We Push Ourselves
The truth is, we've been in this business since the business began. Our extensive experience in navigating the online world has given us valuable insight into what makes Credit Union marketing tick. But we don't stop there. We're always growing, stretching and learning everything we can to help our Credit Union partners:

  • understand who members really are
  • know what members are after
  • create rich and unique online experiences for members
  • ensure that messaging is uniquely positioned to drive member engagement and loyalty
  • design and implement integrated marketing strategies
  • develop the tools and applications that members are looking for
  • uniquely extend brand and message
  • know how to measure success
  • meet or exceed ROI expectations

 

Would you like to know more?