Our Team
Our team of professionals includes everyone from inspired artists to brilliant computer geeks with a few highly skilled "business type" people in between. Everyday, we create, solve interesting problems and blue-sky think together. We also like to play together. But at the end of the day, when we put away our PS III controllers and shut down the office ipod, it's all about what we've accomplished as professionals that really counts.
We're a small but mighty team of people that works seamlessly together to create products that help our clients to achieve remarkable things. We're proud of the work we do. And we're proud to work with one another.
If you'd like to know more about us, just keep on scrolling.
Christian Clapton Chief Executive Officer/Senior Information Architect
When Christian was 7, he opened his first lemonade stand. Within the first week, he was coaching neighbourhood kids on how to expand their businesses. A true entrepreneur and business visionary, Christian has grown considerably from his street-vending days. However, one thing remains the same: helping others to achieve success. As our founder and CEO, Christian intellectually and intuitively "gets" what's beneath the surface, revealing our CU partners' core goals and motivations and knowing precisely how to extend that online in a result-oriented strategy. On top of that, he knows just how to lead our team through proven processes that deliver tangible results. Today, what really drives Christian - and our business forward - is knowing that we are making our CU partners happy as they expand their own vision of what is possible for themselves and their Credit Unions. This is what sets Christian - and CU Marketing - apart from the competition.
Christian plays key roles on our management and creative teams.
Keith Ginter Chief Technical Officer/Project Manager
Our agency took on a whole new life when Keith became business partner and Chief Technical Officer in 2004. Since that time, our business has flourished under his vision, guidance and experience. Before coming on board, Keith hailed from Winnipeg where he was the senior developer of a large interactive marketing and technology agency. Today, he sits at the helm as Chief Technical Officer, SCALA wiz and Project Manager, supporting the team in all technical aspects of every project and lending his vast knowledge of programming, web site design and interface concepts.
Keith is a strong leader, motivating our team to find creative, effective ways to add value to our CU partners' and their Credit Unions. With a solid focus on developing products that serve the specific needs of each project, Keith pushes our team forward to the leading edge of what our industry offers, and beyond.
Keith plays key roles on our management and development teams.
Jeff Coomber Information Architect
Jeff's pre-CU Marketing life included six years in the television and multimedia industry where he brought together the worlds of web, video and television production. He joined our team in 2007 as our Information Architect, a craft that involves understanding exactly what users need when they come to the web and precisely how to design web properties and online applications to make sure that they get it. He's also a key player in marketing strategy, industry research, branding and creative processes. Jeff is particularly insightful when it comes to our CU partners, working closely with them to understand their vision and staying with the project every step of the way until that vision becomes a reality.
Jeff plays key roles on our management, creative and development teams.
Laura Morden Client Care Coordinator
Laura brings a multi-disciplinary approach to her role as client care coordinator, making her a great problem solver and colleague. With a background in business, photography, technology, marketing and video production, she's truly invaluable to our team. Where our CU partners are concerned, Laura's dedicated to putting them at ease and to providing the very best service from start to finish. Her attention to detail and her commitment to our CU partners means that Laura's finger is on the pulse of everything CU Marketing. If you need to know something, ask Laura. She'll make sure you're taken care of.
Laura plays key roles on our management and development teams.
Kathy Matkin Creative Writer and Analyst
As
our creative writer, Kathy uses her skills to help our CU partners with the
difficult task of telling their own stories. A wordsmith at heart, she loves to
spin words to create a message that is compelling, engaging and rings with an authentic
flair unique to each Credit Union. She also works closely with CU partners, engaging them in conversations that reveal who
their end-users (personas) really are and what they are really looking for. This persona development is the corner-stone
of our design philosophy. Kathy
offers a unique combination of communication and intuitive skills that are
central to our creative process.
Kathy plays key roles on our creative and development teams.
Michelle Muldowney Graphic Artist
Michelle's
destiny as an artist was sealed at the age of three when, permanent marker in
hand, she redecorated the walls and furniture of her family home. She extended that artistic vision by
colouring herself in - head to toe. Since that time, Michelle has pursued her art in many different mediums
- print, photography digital graphics and kitchen design. Michelle brings a fresh voice, vision and style to our creative team along with
an impressive portfolio and education in print and design. As an artist, Michelle is inspired by neo-traditional
design, rockabilly/hot-rod/pinup styles and loves anything that involves
vintage artwork.On top of all that, what's not to love about a girl whose
middle name was inspired by Star Wars?
Michelle plays key roles on our creative and development teams.
Paul Plato Senior Programmer
From advanced XHTML, CSS and JavaScript, Cold Fusion to hand coding, there is no coding problem that Paul can't solve. He's skilled with Flex and actionscript development as well as C#/VB .Net development and possesses exceptional database skills. Paul's been a key member of our team since 2005, but has been soaking up everything he can about the industry for the past 7 years. At CU Marketing, he brings his skill to the table as head programmer ensuring the best in code, implementation and functionality for all of our clients' projects. The fact that he develops code in his spare time just for fun speaks to his natural talent and vision. It's no surprise that his code consistently outperforms his industry peers.
Paul plays a key role on our development team.
Real Knight Programmer
Real is our newest programmer, but his skills are anything but "junior". He is a graduate of Lethbridge College's Computer Information Technology program and has been actively developing applications and web properties for the past 3 years. Real takes care of our maintenance clients, ensuring that their sites' functionality remains current and running smoothly. Like the excellent programmer he is, Real thinks in code, solves problems before they even appear and brings to our team a fresh, exciting approach to web development. Not to mention, he has a truly cool name.
Real plays a key role on our development team.
Laureen Kovach Human
Resources Coordinator
Laureen brings to our team a core belief that a happy staff means happy
clients, which is why we sometimes refer to her as the "Chief People
Officer". In her role as Human Resources Coordinator, she bridges the gap between our management, creative and production teams, ensuring
that everyone has what they need to keep our company - and our projects - working at the optimal level. Laureen possesses the insight,
experience and management skills that provide us with a strong
administrative foundation. With her guidance and vision, that foundation
keeps our business moving forward and our CU partners even more satisfied with the
quality of product and services they receive from us.
Laureen plays a key role on our management team.
Isaac Prusky Social Marketing Strategist and Support
Isaac brings a refreshing perspective and energy into our mix, offering an invaluable perspective on what people are looking for online and precisely where they're looking for it. His primary role with CU Marketing is as our social marketing strategist, which includes industry knowledge of everything from Facebook to Google, Twitter to YouTube. He also researches industry trends, writes, edits, tests our products and answers the phone, a true "behind the scenes" guy who works diligently to fill the gaps and take care of the details. If you need something done, just ask Isaac. His unique brand of kindness, quirky humour, responsibility and helpfulness simply makes life easier for everyone.
Isaac plays key roles on our creative and development teams.
Evan Deitz Information Architect and Support
Evan is the newest member of
our team. A recent graduate of the
Lethbridge College Business Administration Program (Marketing), Evan came to us
highly recommended by his professors. With his well-rounded skill set, it's
easy to see why. He assists our Information Architect, applies his considerable
industry research and marketing skills and brings a fresh approach to our
projects. Not only does Evan share our "get it done" work ethic, he adds to the
hockey fanatic culture of our team. He's a great fit, in every way at CU Marketing.
Evan plays key roles on our creative and development teams.
