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Shaunavon Credit Union

Saving Time, Money and Trees

Challenge
Out of date web content and print brochures were making it difficult for Shaunavon Credit Union to keep its members informed. On top of that, when members came into the branch for information about products or services, staff had no current supporting collateral to assist them. 

Shaunavon CU enlisted us to help them keep their online and offline materials fresh and easy to access.

Solution
We found the ideal solution for Shaunavon CU using a combination of two powerful online tools. We started with the integration of a Content Management System (CMS) that made it simple for marketing staff to add new content to the Shaunavon CU web property.

Then we added a dynamic tool we call our Brochure Builder that allowed staff and members to:

  • collect exactly the information they were looking for from web content
  • print a professional, customized brochure that suited their needs

The CMS ensured that all of the information for the brochures was coming from a central location (the web).  From a marketing perspective, this added enormous continuity because staff was pulling from the same source no matter where their particular branch was located. 

Result
Not only did this solution take care of Shaunavon CU's challenge, it was an extremely cost effective way for them to:

  • keep all print material up to date
  • save significantly on print cost
  • drastically reduce their carbon footprint
  • boost staff confidence when promoting a campaign, product or service

When members started coming in to the branch with brochures they'd printed from home, Shaunavon knew they'd made the right choice when they turned to us for a solution.

Not only did our Brochure Builder save them time, money and paper, it also dramatically extended marketing power across their entire organization and empowered members to learn more about the financial services that Shaunavon has to offer.

 

 


  • content selected is specific to needs
  • brochures can be shared via email
  • no limit on how many brochures are created
  • content will always be current
  • customized to fit specific needs
  • can be accessed by any internet connected computer
  • print on demand offers huge savings no excess paper waste reduces your carbon footprint
  • all branch locations can access