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1st Choice Savings

A Fresh Approach to In-Branch Marketing

Challenge
With 5 branches in 4 different communities, 1^st Choice Savings was looking for new ways to find continuity in enhancing and promoting its image and its message. They also wanted to find a way to enhance in-branch awareness of rates, campaigns and messaging that would appeal to members. While they were aware of the value of digital displays, 1^st Choice Savings wasn't interested in proprietary hardware and software contracts.

They turned to us to create a fresh approach to in-branch marketing that would appeal to their members without extravagant cost, set up and limiting contracts.

Solution
We customized a simple to use Contact Management System that would push current campaign material to in-branch digital displays. Our solution made it easy for 1^st Choice Savings to capture in-branch attention with full-motion, rich multi-media content and deliver an endless stream of timely messages to a captive audience. 

Our solution required only that 1^st Choice Savings purchase the necessary hardware for in-branch displays.

Result
1^st Choice Savings now has attractive, strategically located displays in its branches. Their digital displays give them additional "real estate" for marketing and extending a clean, unified message without creating the kind of "noise" that is off-putting to members. It allows them to display rates and campaigns in a dynamic, fresh and appealing way without being bound by contracts or limited by canned content. 

Finally, because we are close marketing partners with 1^st Choice Savings, they can call on our creative team at any time to provide original, timely campaign material for them whenever they see fit. Our digital display solution makes it very simple to pull this material into their digital displays at their convenience.