1st Choice Savings
Building New Business With Captured Leads
Challenge
We had already designed 1st Choice Savings' web property to retain current members and attract new ones. That meant that plenty of traffic was being directed to their site and that people were turning there for information and tools. 1st Choice Savings needed a way to convert activity created by this captive and receptive audience into qualified. They enlisted our help to create a strategy for tracking these leads and turning them into new business for 1st Choice Savings.
Solution
We started with integrated "call-to-action" points in key areas of 1st Choice Savings web property. Then we were careful of requesting only pertinent information of the web-users, knowing that asking too much almost always turns them away. Once the information was collected, we directed new leads to designated representatives, whose role was immediate follow-up. We also designed and integrated an effective tracking system that allowed management to view leads and track progress.
Result
The 1st Choice Savings website is now this Credit Union's most powerful lead generation tool for new business. Not only does it create interest and action, it ensures that qualified leads no longer fall through the cracks and empowers 1st Choice Savings staff to better serve and grow its membership.
- strategically located call to action links
- product or service labeled contact collection forms
- email notification of lead
- management reporting
- business generator
- more leads generated than a contact us page
- quick relay to staff, making timely follow-up easy
- management can track the effectiveness of campaigns
- staff can track what products and services are being requested online
- generate pre-qualified leads
- increase the perceived value of your website
- refine your online efforts based upon results