1st Choice Savings
Meeting the Needs of their "Branchless" Banking Generation
Challenge
As a forward-thinking Credit Union, it was clear to 1st Choice Savings that their members would soon be looking to them for mobile web access. Knowing that this demand was quickly coming down the pipe, they turned to us to help them develop a solution that would make mobile banking simple, uncomplicated and aesthetically easy on the eyes.
Solution
The first thing we did was identify the top needs of members wanting to access 1st Choice Savings' website from their mobile phones. Using that information as a touchstone, we designed a simple interface that allowed members quick entry to the pages they were really looking for. We optimized their site for easy access to online banking, job postings, banking hours and calculators. We designed this platform to maximize member experience and to minimize connection charges from their cell phone providers.
Result
1st Choice Savings members were impressed that their Credit Union provided this service well in advance of their demand. Providing excellent access to mobile web strengthen membership loyalty, increased online transactions and provided 1st Choice Savings with another great tool for extending their brand, message and services to members.
- access from anywhere with cell phone service
- easy and intuitive user interface
- multiple channels of access
- increase member access to your banking floor
- save member and staff time
- safe and secure
- faster download time
- increased value to the membership
- 24/7 access