Online Loan Application
Ever wonder what gets between your Credit Union and a member or potential member taking action? As a leading marketing agency for Credit Unions, our team has mulled that question over quite a bit. So we decided to go right to the source and find out. We asked people aged 19 to 45 (Credit Union and non-Credit Union members alike) what would stop them from approaching their financial institute about lending products. Here's the general consensus:
- they can't make it in during bank hours
- they're kind of worried they'll be turned down
- face to face conversations with loans officers make them really uncomfortable
- not enough time, no time and nowhere near enough time
We turned these answers around enough times to come up with a solution and then we developed an online loan application that:
- is secure
- is easy to understand
- takes less than 15 minutes to complete
- is available 24 hours a day
It also allows members to choose a loan type and calculate payments because it's connected to all of your lending products. That means it's designed to organically extend your sales and member services process.
As far as your end of the process goes, completed applications are sent automatically to a designated representative of your team, who can access the application, print it out and easily communicate with the member about the entire process. Our Credit Union clients love this application. Not only does it make their members happy, it saves their staff time and comes with the bonus of stellar conversion rates.
- interactive 4-step process
- secure
- connected to all of your lending products
- a save feature allows members to complete at their convenience
- completed applications pushed into existing CU forms
- completed applications are stored in a lead management system
- the designated representative can access and print application
- eliminates unnecessary information collection
- email notifications save time and paperwork
- lead management system manages current applications
- the designated representative can track and request application updates
- increases application completions
- demonstrates flexibility and progressiveness
- reduces data entry
- increases the number of applications approved
- requires minimal staff training