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- social networks are ripe for messaging
- find and map the active communities your target audience is visiting regularly
- well established sharing tools
- timely and socially relevant
- wide age demographic
- lets you listen in to what’s being said
- opportunity to change perceptions of who you are
- messaging singularly focused on niche groups
- small investment for massive potential results
- empowers your target group to share and extend your message organically
- naturally extension into new, relevant social networks
- tools include Facebook, Twitter, viral contests, blogs and Youtube