Social Marketing
Everyone's doing it, which is why everyone's doing it. "It" is called Social Marketing (or Web 2.0) and it's an approach to marketing that is pure, instant and reaches more people than ever before. It's power rises out of consumer-generated content on everything from blogs to video-sharing sites. We help our clients harness that power by listening to what their target market is talking about online and then developing strategies that help them to become a part of the conversation.
Using rich media web 2.0 tools, we can help you connect with your members in a refreshingly "grassroots" way, by executing social marketing programs that:
- embrace the social networks your members belong to
- resonate authentically with your brand
- are a natural extension of the conversations they're already having
- are aligned with your marketing goals
- energize loyal members
- support potential members who don't know about you yet
With 63% of Canadians between the ages of 18-34 tapping into social networks several times a day, social marketing is a tool that you can't afford to ignore.
- social networks are ripe for messaging
- find and map the active communities your target audience is visiting regularly
- well established sharing tools
- timely and socially relevant
- wide age demographic
- lets you listen in to what’s being said
- opportunity to change perceptions of who you are
- messaging singularly focused on niche groups
- small investment for massive potential results
- empowers your target group to share and extend your message organically
- naturally extension into new, relevant social networks
- tools include Facebook, Twitter, viral contests, blogs and Youtube